Media vs Creative Strategy in Advertising - 2505 Words

CMM3120 Current Issues in Marketing Communications 2012 Current Issue Essay on â€Å"What is more important: Media strategy or creative strategy?† Cecilia Setiawan 10167897 Advertising is a partnership between creative and media strategies. Each play a very important role in creating an advertisement, that it is almost impossible to draw a line between the two. Alasdair Reid (1994) asserts that as early as in the 1990s creative and media strategies were still very much inseparable due to the fact that advertising â€Å"used to be a very simple business† (1994, p. 15) – producing an ad was more focused on creation of the content, rather than the placement. These days, however, with new media spawning, separating media and creative†¦show more content†¦Each medium has its own specific attributes and so each influences people in different ways – print media, for example, has a tactical sense of touch, while eletronic media is more visually exciting. Deciding which to go for beforehand to reach a particular type of audience is vital to a campaign’s success – it is important to note, however, that choosing the w rong medium can bring a negative impact to the product. This speaks true for promotional materials that are considered â€Å"annoying†, such as junk mail or pop-up online ads. Most of the time, no matter how appealing the offer or advert content is, the reader will simply dismiss it, because they have developed such abhorrence of that vehicle. Bronner and Neijens have found that when consumers are highly engaged with a media vehicle, they can be more responsive to advertising (2006). Coca Cola used this to their advantage when, in 2010, they felt that their regular medium of TV was not attracting the younger generation anymore and they decided to break outside their usual platform (Shayon, 2011). The Big Idea was recycled from prior campaigns – â€Å"Open Happiness† – but this time, knowing that young adults and teens have been spending more time on the Internet than on TV, they opted to create a form of online advertisement – a viral video, of a â€Å"magical† Coke machine placed in a student cafeteria that omitted unexpected giftsShow MoreRelatedAdvertising Research758 Words   |  4 Pages8/28/2012 Why Advertising Research? Introduction to Advertising Research Ying Xie MKT 6335: Advertising Research Fall 2012 Naveen Jindal School of Management University of Texas at Dallas ï‚â€" What is advertising? ï‚â€" What is good advertising, in your opinion? 1 2 Why Advertising Research? ï‚â€" How do we create an advertising campaign? ï‚â€" 1. creative strategy: a statement or concept of what a particular message or campaign will say – a big idea ï‚â€" Absolute Vodka ï‚â€" MasterCard â€Å"there areRead MoreIMC and Customer Satisfaction805 Words   |  4 Pages Advertising strategy alignment with marketing Scentsy’s marketing and advertising strategies are related, but not the same. The advertising strategy is made up of tactics and methods Scentsy will employ to carry out the marketing plan. There strategic advertising plans include promotional efforts that build public awareness of the business and its products. Once the Scentsy consultant has created awareness of the product, they will then be able to use the various advertising media and channelsRead Moremarketing plan1136 Words   |  5 Pageswill be for a product line and will be an annual marketing plan. The plan will follow solid marketing strategy. The marketing plan should be sound as a sound plan is the key to the success of a business. The plan should include market research, internal and external environmental factors, demographics, PROVISION’s competition, market positioning and product price, selling points, advertising and promotions that will be utilized. This tool will help assess PROVISION’s strengths and weaknesses. Read MoreTechnology and Organizational Structure1744 Words   |  7 Pagesof organization structures. There is no ‘one fit all’ organizational structure that has proven effective in contributing to business success. Organizations operate in different environments with different opportunities, products, tasks, risks, strategies, constraints, strengths and weakness, and different organizational structures to meet those challenges (Reference for Business, n.d.). There are two types of organizational structures found in business environments; centralized and decentralizedRead MoreMark3333840 Words   |  16 PagesCommunications amp; Advertising Study Notes Autumn Session Advertising:- a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future Roles of Advertising * Communication amp; Persuasion * Brand Equity * Brand Image * Relationship Marketing Classifications of Advertising Consumers * National Advertising * Retail/local advertising * Primary vs Selective Demand Advertising Organisations Read MoreThe Super Bowl Of The National Football League1544 Words   |  7 Pagessports unfold--the Super Bowl. The one-game, winner-take-all contest for supremacy in the National Football League has grown into more than just a football game opposing the best teams of the NFL. It has become the premier event for new television advertising. With half of the ten, all-time most watched television events having been Super Bowls; networks are able to sell precious seconds of airtime to large companies for millions of dollars. As we move into the 21st century, publicity for the game’sRead MorePublic Relations : Print Media Vs. Social Media1675 Words   |  7 PagesPR and Integrated Communications Towson University â€Æ' Issues in Public Relations: Print Media vs. Social Media Since its beginnings, public relations have been helpful and effective to every type of business that applies it or situation where it is applied. For decades, and even to date, one the most used ways of public relations have been the print media; however, a new and different method known as social media emerged worldwide and has caused different consequences in the field of public relationsRead MoreArun Verma- Lays Potato Chips2750 Words   |  11 Pagesadded sales levels but to have them based upon enhanced equity, a move which involves improved recognition, enhanced perceived quality, changed associations, an expanded customer base and increased loyalty. David A. Aaker – Professor of Marketing Strategy at University of California at Berkeley. This is a story of risk and reward. About having the guts to effectively withdraw the Hostess Brand from the market, even though it was Canada’s largest snack food trademark and the company s flagshipRead MoreWimpy, Debonairs Pizza And Steers Essay1602 Words   |  7 Pagesinvestment value. The state of the economy in South Africa is very volatile and unfavorable for business, the challenges faced by these franchise in the wake of economic and political instability will be examined in this task as well along with strategies to handle the challenges. Debonairs Pizza is the leading take out and home delivery chain in Africa, with a footprint of 400 outlets locally and internationally. It has representation in 13 countries across Africa and the Middle East. The franchiseRead MoreTarget Audience : A Marketing Communicator1099 Words   |  5 Pagesthe way from awareness through purchase , but the frame work suggest the desirable qualities like †¢ Message Strategy: company searches for appeals, themes, or ideas that will tie in to the brand positioning. Some of these may be related to product or service performance. Others mat relate to extrinsic considerations – the brand as being contempory, popular, or traditional. †¢ Creative Strategy: it’s the way marketers trnalate their messages into specific communication. Information appeal will elaborate

Ernest Hemingway s The Sun Also Rises - 1640 Words

The post-WWI political and societal climate produced a steep increase in the number of American expatriates in Europe. These expatriates were disillusioned by the horrors that they witnessed during wartime. Romantic ideals became obsolete, and traditional values of love and happiness faded with them. The effects of this disillusionment can be seen in Ernest Hemingway’s The Sun Also Rises, a novel that revolves around the relationships and characters of a group of expatriates on vacation in Spain for the Running of the Bulls Festival. Of these characters, only one still subscribes to prewar values: Robert Cohn. Robert Cohn did not fight in the war, unlike the others in the group, but he lost most of his inheritance, his wife, and the†¦show more content†¦Based on Jake’s observations, it can be observed that Cohn has turned to books to cope with the pain and disappointment of having a â€Å"rotten time †¦ in college† and â€Å"not be[ing] everything to his first wife† (Hemingway 16). These books range from travel guides on South America to romantic love stories like The Purple Land which, according to Jake, is a â€Å"very sinister book if read too late in life† due to its â€Å"splendid imaginary amorous† contents (17). This observation tells the reader about Cohn’s mindset, as well as Jake’s. Due to the personal nature of Cohn’s failures resulting in his losses, Cohn still has a sense of optimism and romanticism that he explores through reading books like The Purple Land as they provide him with inspiration for ways to better his life and his character. Jake, however, believes that Cohn’s obsession with The Purple Land is naive. Jake believes that his war-induced impotence has destroyed his love life, leading him to conclude that The Purple Land portrays an inaccurate representation of love. Jake has lost all hope for himself, and this mindset proves it. One night, after looking at himself naked in the mirror, Jake â€Å"started to cry† after getting lost in his thoughts, revealing how hopeless he believes his situation is and how he still cannot fully come to terms with his condition (38-39). DueShow MoreRelatedErnest Hemingway s The Sun Also Rises1353 Words   |  6 Pagesa picture for others to see as the author sees it. Ernest Hemingway creates The Sun Also Rises to do both jobs. It’s a lot harder to visualize something if there is not enough description, but Hemingway uses the right amount of detail to paint a picture of every lesson he wants to teach. Colors are a very important part of describing how things look, and they can also be used relatively with a strong characteristic of one’s character. Hemingway uses color throughout the novel as a way to characterizeRead MoreErnest Hemingway s Arms And The Sun Also Rises2140 Words   |  9 Pages Hemingway is one of the greatest American writers of the twentieth century. In his works A Farewell to Arms and The Sun Also Rises, Hemingway uses damaged soldiers to reveal war in its real nature and how it effects people. He tries to show to people that war is not made out how it looks in movies, posters, etc. He also feels that war is unproductive by nature and that most goals in war are mostly pointless. He also shows readers that military conflict often causes people to have shallow valuesRead MoreErnest Hemingway s The Lost Generation885 Words   |  4 PagesErnest Hemingway was a famous modernist writer during the 20th century. Hemingway was part of what was known as â€Å"The Lost Generation† this name arose post-World War 1. The modernist movement was a drastic change in numerous things such as art and literature. Ernest contributed much to this movement with his literary works. World War 1 played a major role in not only modernism, but also Hemingway’s wr iting. Ernest Miller Hemingway was a modernist writer who took his experiences from World War 1 andRead MoreThe Story Of The Lost Generation1661 Words   |  7 Pageslike the characters in The Sun Also Rises do sounds like fun but it isn t what it seems. Ernest Hemingway writes a piece of literature that when looked upon through a new historicist critical perspective exposes the underlying truth and an uglier reality that is normally suppressed presents itself. New historicist criticism in a nutshell is arguing that the literature is directly influenced by the time period and place in which it occurs, but The Sun Also Rises also reflects the attitudes andRead MoreSilvia Parra Dela Longa. Professor: Leslie Richardson.1404 Words   |  6 PagesProfessor: Leslie Richardson ENGL 2342 26 February 2017 The Style of Ernest Hemingway According to critic Robert McCrum, associate literary editor of The Observer, and writer of six novels (theguardian.com) The Sun also Rises ranks number 53 on the list of the 100 best novels of 20th century American Literature. Why does The Sun Also Rises is respected as landmark in the world of words? One of the reasons is about the writing style of Hemingway, which transformed the path of American and English literatureRead More Hemingways The Sun Also Rises Essay1338 Words   |  6 PagesHemingways The Sun Also Rises Hemingway sat down to write The Sun Also Rises on September 15,1925 and only six days later, the first draft was complete with the title of Fiesta. The first draft was almost a direct journalistic account of his experience in Paris and Spain, with the names of the characters corresponding to real people. After taking a break from it and writing The Torrents of Spring in order to break his contract with publisher Horace Liverwright, Hemingway returned toRead MoreAnalysis Of The Sun Also Rises By Ernest Hemingway1289 Words   |  6 Pages Once the United States entered the war, fresh young faces like eighteen-year-old Ernest Hemingway lined up to fight for their country. Sadly â€Å"An eye problem barred him from the army, so he joined the ambulance corps† which allowed him to aid in the war effort overseas (Levine 795). Less than a year later while attending to Italian soldiers, he was wounded by Austrian mortar and machine-gun fire (Putnam). Hemingway was then ho spitalized for months recovering from his injuries. His injuries allowedRead MoreHemingway vs. Fitzgerald1518 Words   |  7 Pagesthe 1920’s is often referred to as the â€Å"Lost Generation.† This was a time of hopelessness and heartache from the damages of the war which caused carelessness and lack of responsibility. Everyone was affected in some way and often could not handle the situation, usually turning to alcohol to relieve all problems. According to Gertrude Stein, the literary figures of the 1920’s â€Å"drank themselves to death†, especially two of the greatest writers of the 20th century, F. Scott Fitzgerald and Ernest HemingwayRead More Effective Writing Style in Hemingways The Sun Also Rises Essay1094 Words   |  5 PagesStyle in Hemingways The Sun Also Rises â€Å"The bull charged as Romero charged. Romero’s left hand dropped the muleta over the bull’s muzzle to blind him, his left shoulder went forward between the horns as the sword went in and for just an instant he and the bull were one† (p. 222). Ernest Hemingway is one of the greatest American authors of all time. With his ability to pull the reader into the unfolding story and make them feel like one of the characters, Hemingway excels at showing how aRead MoreThe Dependence On Futility : An Analysis Of Brett Ashley1004 Words   |  5 PagesShivani Kapur Mrs. Moore AP English V 18 December 2014 The Dependence on Futility: An Analysis of Brett Ashley In The Sun Also Rises, Ernest Hemingway employs metafiction to reveal the nature of World War One and its effect on individual ideals. Narrating the novel from the first person perspective of the protagonist, Jake Barnes, Hemingway clearly contrasts between fiction and reality. Although the reader has a limited perspective on the events in the novel, the lack of emotional connection between

Lecture Notes about CSR And Ecological Environment †Free Sample

Question: Describe about the distinguish between different trends in the area of CSR and Ecology and discuss their strength and weaknesses. Answer: Literature Review of CSR and Ecology Corporate Social Responsibility is like a social regulation which is integrated into the business model of the company. It is considered to be very important for any company and hence adhering to the requirement of the same is very important for any organization. CSR policy of the company is considered to be self regulator and hence it can help in adherence to the spirit of law, follow all ethical standards and are subjected to best international norms. Sometimes critics have questioned whether the practice of CSR is only window dressing or an extension of the arms of the business under social norms. Closely linked with the concept of CSR is the ecology. Since an organization works in an ecosystem there has always been a close connection with the whole ecology of the same (Andersen, 2009). The objective of the CSR practice should be to minimize the impact of the company on the environment. It has been seen that many companies have focused on good raw material procurement which will r esult in lower industrial waste and hence minimizing the impact on the environment. However it has been seen that most organization tends to focus towards the end of the production process and miss out on the main areas of concern. Industry ecology and its relation with the practice of CSR focus on creating optimization at each level of the groupings which exist in the company. The strategy involves exchange of industrial residues wherever possible, it has been seen that residue for someone can actually be the raw material for the other company. There has also been increased stress in this ecological system on usage of shared services, recycling, rainwater harvesting, and valorization of the some of the by-products. Governments have also aided such CSR by creating industrial parks where exchange of services and products can be easily achieved without major increase in cost. Corporate Social Responsibility is a voluntary initiative, however many corporate have used the same for huge brand building exercise. The objective of the CSR is to provide the environment in turn of the damage the companies tend to do in the normal course of the business. Organization and the major stakeholders have taken a major step towards working out the strategy of CSR and then implemented it across organization (Andersen, 2009). In the 21st century corporations are also becoming involved in this because customers across the value chain are becoming quite sensitive towards the environment and ecology. A person with kids includes a stake throughout long term ages and also the power with the natural environment to aid living. However ecological beneficial exercise is also regarding small business proficiency -- it's abou t the best by using valuable unprocessed trash, in addition to eating the advantages of action straight right through to the underside range. What is considered environmentally friendly important thing of one's processes? The response is usually tangled up throughout the amount of strength you use -- and also the info this strength work with makes towards troubles such as local weather transform. It's tangled up throughout the method that you origin your own unprocessed trash -- in addition to precisely what is the actual effect when the environment of their removal? It's tangled up throughout the amount of mineral water you use. And it's also underlined by means of the amount of ecological possibility people get. In case you go wrong, the prices might be high. The requirement regarding international action is usually significantly primary governing bodies to commence for you to price tag higher via taxation the assets which need preserving. Sustain attachment to these assets too much time, and you can come across competitors causing people driving. An evergrowing system associated with ecological laws also threatens for y ou to give you fees as well as a destroyed popularity for almost any ecological mishaps on a single of one's sites. And also whatever the case, in case you have not researched your own method to spot exactly where spend happens, you will be most likely burning off on about 1% of one's entire turnover that is changed straight from your garbage ton to the important thing (Andersen, 2009). What is considered the blessing? Please your clients! Customers have grown to be significantly requiring. As knowing of the actual international size associated with ecological troubles expands, they will are trying to find businesses presenting these people with acquiring decisions and this can be taken without having reducing the future. Reduce your costs! Misused strength, misused mineral water, unprocessed trash that are purchased and then discarded, potential ecological accidents producing fees -- every one of these are charging your online business money. You want to optimize your own proficiency -- in addition to it's really a much more inventive in addition to regarding increasing excellent as compared to you'd probably previously feel. Control Possibility! No matter whether your online business feels it's inside the Exxon Valdez buy-ins, the idea could be prone to falling strong of the developing system associated with ecological laws. And also becoming seen as an charged polluter can offer a number of impacts with regard to whether people grown into seen as an provider of preference because of your management and business consumers -- a lot of to whom are now starting to contemplate provide cycle troubles inside their personal ecological policies. What are troubles? Factor for you to green house gasoline emissions via strength work with and other parts of your own method Usage of unprocessed trash, each nonrenewable resouces which by means of classification are certainly not sustainable eventually, and since importantly environmentally friendly assets that are manufactured in a manner which can be definitely not at the moment sustainable. Prospect of ecological accidents -- produces associated with pollution in to oxygen, mineral water or maybe property. Management and business sociable responsibility (CSR) encourages any perspective of enterprise accountability in order to a wide range of stakeholders, other than investors in addition to traders. Important areas of issue usually are environmental defense and the well-being of staff, the city in addition to civil community generally, both equally right now in addition to sometime soon. The very idea of CSR is actually underpinned from the undeniable fact that firms still can't act as out of the way monetary organisations managing throughout detachment through bigger community. Conventional views concerning competitiveness, emergency in addition to profitability are being swept absent. A few of the individuals pressing enterprise to CSR include: The actual downsizing part of federal government In the past, government authorities have got relied with laws in addition to rules to supply sociable in addition to environmental objectives in the commercial field. Becoming less federal government assets, as well as any suspicion of rules, possesses resulted in the actual exploration of non-reflex in addition to non-regulatory initiatives alternatively. Requirements pertaining to larger disclosure We have a expanding requirement pertaining to corporate and business disclosure through stakeholders, such as buyers, vendors, staff, towns, traders, in addition to activist organizations. Improved buyer attention There exists facts that this honorable carryout of firms exerts an expanding effect about the paying for decisions of buyers. In a new questionnaire by simply Environics Global, many throughout five customers described possessing sometimes paid as well as punished firms based on the perceived sociable effectiveness. Growing trader force People usually are modifying the direction they assess companies' effectiveness, and are also doing decisions based on requirements which include honorable worries. The actual Interpersonal Investment Online community reports that will in the united states throughout 1999, there seemed to be over $2 trillion worthy of of resources purchased portfolios that will utilised displays from the natural environment in addition to sociable responsibility. A different questionnaire by simply Environics Global disclosed that will greater than a 1 / 4 of share-owning People in america had taken under consideration honorable criteria whenever dealing shares. Reasonably competitive time marketplaces Staff members usually are increasingly searching past salaries in addition to benefits, in addition to seeking out business employers whose philosophies in addition to managing techniques match their very own principles. So as to use in addition to retain qualified staff, firms are being compelled to enhance operating problems. Company relations Because stakeholders have grown to be increasingly considering enterprise matters, a lot of firms usually are getting methods to make certain the companions carryout themselves in the socially accountable approach. A number of usually are adding unique codes of carryout for their vendors, to make certain additional companies' plans as well as techniques usually do not tarnish the status. However, a lot of firms still ignore CSR inside the present sequence - one example is by simply adding in addition to retailing wood that has been illegally harvested. Even though government authorities could demand embargos in addition to charges with offending firms, the actual organizations themselves may make a commitment in order to sustainability when you are far more scary of their collection of vendors. The very idea of corporate and business sociable responsibility is now securely grounded about the worldwide enterprise intention. But as a way to transfer through idea in order to real activi ty, a lot of obstructions should be triumph over. An integral difficult task facing enterprise would be the requirement of far more dependable signs of improvement in the field of CSR, with the dissemination of CSR approaches. Visibility in addition to debate may help make a enterprise show up far more trusted, in addition to force in the standards of additional organizations while doing so. A person with kids includes a stake throughout long term ages and also the power with the natural environment to aid living. However ecological beneficial exercise is also regarding small business proficiency -- it's about the best by using valuable unprocessed trash, in addition to eating the advantages of action straight right through to the underside range. The actual Global Confirming Project is usually an global, multi-stakeholder effort to generate a common platform pertaining to non-reflex reporting with the monetary, environmental, in addition to sociable impact of organization-level activity. Their assignment would be to increase the comparability in addition to standing of sustainability reporting throughout the world. There exists growing acknowledgement with the incredible importance of public-private partners throughout CSR. Non-public enterprise is actually needs to reach out to additional users of civil community for example non-governmental organizations, the actual United nations, in addition to countrywide in addition to regional government authorities. Among this kind of relationship would be the 'Global Compact'. Launched throughout 1999 from the United nations, the actual Global Compact is often a coalition of large companies, deal unions in addition to environmental in addition to individual protection under the law c ommunities, produced with each other to share any debate with corporate and business sociable responsibility. The actual 'Working having NGOs' portion delivers many information in to the approach companies in addition to entrance hall communities work with each other in order to good profit. Managing instruction performs a crucial part throughout execution of CSR approaches, in addition to there exists a lot more management meetings in addition to classes offered on the subject. Agencies that supply this sort of instruction include Global Duty, Organization pertaining to Interpersonal Duty and the Management and business Interpersonal Duty Online community. Focus on social environmental and fiscal sustainability has turned into a target of numerous CSR attempts. Durability seemed to be originally thought of with regard to preserving your earths methods. Inside 1987, the globe Fee in Surroundings and Growth posted Our Widespread Future, a new landmark steps policy for environmental sustainability. The particular commission outlined sustainability since meeting the wants on the existing with out limiting the power associated with potential decades to meet their particular desires. Firms are inhibited through stakeholders which includes clients, staff members, traders and activists in order to develop a new system intended for how they will probably keep fiscal success although caring for their particular staff members and the environment. Core traders will be inhibited to make sure that these people evaluation CSR issues when considering organizations. The particular United nations Surroundings Program Monetary Effort requested on the list of worlds largest lawyers to analyze whether institutional traders for example pension plan finances and insurance companies usually are officially permitted in order to include environmental, social and governance (ESG) issues in expense decision-making and title practices. The particular caused report, released in Oct 2005, figured traders cant be found merely permitted in order to but also from time to time forced to carry such components into mind. Integrating environment, social and governance concerns straight into a expense investigation in order to more reliably forecast personal performance is actually clearly permissible which is likely necessary in most jurisdictions, your report came to the conclusion. Socially in charge traders are an important prompt wondering organizations in order to develop a new CSR agenda for your previous decade. Nowadays, mainstream banking institutions have likewise arrived at benefit CSR. A new Jan 2005 review associated with mainstream expense professionals found that will 73% expected that will socially in charge expense signals might be very common in mainstream investment within several years. Inside Come early july 2013, a new Spectrem Class review found, that 49% associated with Millennial traders with additional compared to $1 zillion in net worth described these people applied socially in charge criteria in order to submit their particular portfolios. These kinds of curiosity ceased along with age group 43% associated with Creation A millionaires held the identical look at, accompanied by 34% associated with Forty somethings and beyond and 27% on the earliest cohort, that this review tag words since seniors. One major weak spot associated with CSR and sustainability reviews is actually not enough common procedures associated with performance which usually can cause hyperbole and greenwashing. The particular Worldwide Credit reporting Effort is often a multi-stakeholder course of action which usually attempts in order to refine a couple of common, worldwide suitable CSR/sustainability confirming rules. This process possesses incorporated your active engagement associated with distributors via company, accountancy, expense, environmental, man rights, exploration, and work businesses via around the world. More than seven hundred organizations get posted CSR or even sustainability reviews as per GRI rules. Since an organization works in an ecosystem there has alwa ys been a close connection with the whole ecology of the same. The objective of the CSR practice should be to minimize the impact of the company on the environment. It has been seen that many companies have focused on good raw material procurement which will result in lower industrial waste and hence minimizing the impact on the environment. However it has been seen that most organization tends to focus towards the end of the production process and miss out on the main areas of concern. Industry ecology and its relation with the practice of CSR focus on creating optimization at each level of the groupings which exist in the company. The strategy involves exchange of industrial residues wherever possible, it has been seen that residue for someone can actually be the raw material for the other company. References: Andersen, M., Skjoett-Larsen, T. (2009). Corporate social responsibility in global supply chains. Supply chain management: an international journal, 14(2), 75-86 Banerjee, S. B. (2008). Corporate social responsibility: The good, the bad and the ugly. Critical Sociology, 34(1), 51-79 Barnea, A., Rubin, A. (2010). Corporate social responsibility as a conflict between shareholders. Journal of business ethics, 97(1), 71-86 Basu, K., Palazzo, G. (2008). Corporate social responsibility: A process model of sensemaking. Academy of management review, 33(1), 122-136 Bnabou, R., Tirole, J. (2010). Individual and corporate social responsibility.Economica, 77(305), 1-19 Bhattacharya, C. B., Sen, S., Korschun, D. (2008). Using corporate social responsibility to win the war for talent. MIT Sloan management review, 49(2) Carroll, A. B., Shabana, K. M. (2010). The business case for corporate social responsibility: a review of concepts, research and practice. International Journal of Management Reviews, 12(1), 85-105 Chatterji, A. K., Levine, D. I., Toffel, M. W. (2009). How well do social ratings actually measure corporate social responsibility?. Journal of Economics Management Strategy, 18(1), 125-169. Crane, A., Matten, D., Spence, L. J. (Eds.). (2008). Corporate social responsibility: Readings and cases in a global context. London: Routledge Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate social responsibility and environmental management, 15(1), 1-13 Devinney, T. M. (2009). Is the socially responsible corporation a myth? The good, the bad, and the ugly of corporate social responsibility. The Academy of Management Perspectives, 23(2), 44-56 Dhaliwal, D. S., Li, O. Z., Tsang, A., Yang, Y. G. (2011). Voluntary nonfinancial disclosure and the cost of equity capital: The initiation of corporate social responsibility reporting. The Accounting Review, 86(1), 59-100 Du, S., Bhattacharya, C. B., Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication.International Journal of Management Reviews, 12(1), 8-19 Godfrey, P. C., Merrill, C. B., Hansen, J. M. (2009). The relationship between corporate social responsibility and shareholder value: An empirical test of the risk management hypothesis. Strategic Management Journal, 30(4), 425-445 Jamali, D. (2008). A stakeholder approach to corporate social responsibility: A fresh perspective into theory and practice. Journal of business ethics, 82(1), 213-231 KEITH, N. (2008). Corporate social responsibility Kotler, P., Lee, N. (2008). Corporate social responsibility: Doing the most good for your company and your cause. John Wiley Sons Lee, M. D. P. (2008). A review of the theories of corporate social responsibility: Its evolutionary path and the road ahead. International journal of management reviews, 10(1), 53-73 Lindgreen, A., Swaen, V. (2010). Corporate social responsibility. International Journal of Management Reviews, 12(1), 1-7 Matten, D., Moon, J. (2008). 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Process of Change Inventory

Introduction Inventory has always been defined as the taking of stock for raw materials, supplier components, and works in process and even finished goods that appear at various points of production and logistics channel. Others define it as the listing of assets or any form of items for formal purposes. Advertising We will write a custom essay sample on Process of Change Inventory specifically for you for only $16.05 $11/page Learn More Inventory involves several activities which among others include recording of items, time and even costs involved in the management of the listed items. The process of taking inventories involves a cost and that is why several methods of taking inventories exist and people adopt the different methods depending on the processes involved. Process Management problems involve decision making problems. The fact that companies have to acquire, allocate and control the factors of productions brings out the necessity for invento ry management. In order to improve the management of a business, sometimes it is necessary to change the inventory method so as to realize what you have not been achieving and the reasons behind. In order to reduce the inventories and thus the costs involved, it should be the role of the company management to ensure that the activities taking place in the business are geared towards achieving and meeting the customer needs without excess stocks being left unused. The process of change of inventory can also be achieved through analysis of all the inventory items involved. With the goods in the inventory being important according to their contribution towards the company goals, the items which generate high returns should be given a higher priority compared to those with low returns. The process of inventory can also be changed by classifying the inventory according to the bulkiness in order to be aware of the transport logistics that may be involved. This is due to the fact that dif ferent items require different transport means. The inventory method can also be changed by adapting new, better, and improved demand forecasting methods. Better forecasting methods reduces variability in terms of the expected against actual sales. The management can also introduce inventory management software which, when data is fed to it, can predict all the inventory management that is involved. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More By managers using this software, they are able to predict easily the fast moving inventories as well as the more profitable items in the company. Finally, the use of postponement methods is another way of improving and changing the inventory method. This process involves modifying or customizing products after the main manufacturing process has been completed then delay the configuration and distribution process to the time when the distribution c ycle will be favorable. Conclusion When the management decides that the existing inventory method in use is not serving the business right, then a process of changing the inventory begins. From the study we can conclude that the process of inventory change can be brought about by the desire to reduce the inventory so that no excess inventories are left idle. The desire to introduce better forecasting methods in order to ensure the business gains optimally from the inventory is another reason why the inventory process might be changed. Another reason why change of inventory might be necessary is if the business plans to delay the configuration and the distribution process so that to ensure the time for release will be favorable and this can force also the change in the inventory process. This essay on Process of Change Inventory was written and submitted by user Nathaniel Summers to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.